Email Marketing

Guide to setting up auto messages and drip email campaigns

Approval Process To Activate Email Sending Privileges

Our most important job is to bring you a reliable service with great deliverability. As a shared service, this means we need to ensure that everyone is playing by the rules, to minimise any impact...

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By Jitta Rao

updated 11 days ago

Introduction to Gist Email Marketing

Email is still the most important channel that businesses use to reach out to their potential customers. You can communicate with your customers via email, to send sales emails, to ask for...

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By Paulina N

updated 8 months ago

Email Marketing FAQ

Here are answers to some commonly asked questions about email marketing on Gist. When are behavioral emails sent? When behavioral emails are sent to your users is different and depends on a few...

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By Jitta Rao

updated 4 months ago

Set up Custom Domains on Gist (for Advanced Users)

Important: This is a guide for advanced users with the tech know-how. If you a novice user and aren't comfortable customizing your DNS records, or if you don't know what they are, you shouldn't...

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By Jitta Rao

updated 11 days ago

Choose the right audience to send email

Whether you're sending an auto message, a broadcast message, or a drip campaign, it is important that you pick the right audience or user segments. It's not enough that you craft the best email...

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By Jitta Rao

updated 11 days ago

Introduction to Broadcasts

Broadcast emails are one-off email blasts that are sent out to a predetermined segment of users, at a time of your choosing. You can use broadcasts to send email newsletters, or product...

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By Jitta Rao

updated 9 months ago

Setup broadcast messages on Gist

Broadcast emails are one-off email blasts that are sent out to a predetermined segment of users, at a time of your choosing. You can use broadcast emails to send email newsletters, or product...

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By Jitta Rao

updated 11 days ago

Broadcast use case - Notifying newsletter subscribers

If you wish to do an email blast to all your subscribers about something very specific - such as newsletter updates, blog feeds, etc., then you can use broadcasts on Gist.  Let's look at a use case...

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By Jitta Rao

updated 11 days ago

Introduction to Behavioral Emails

Important: Behavioral emails are emails that you can send to your leads and users automatically. Behavioral emails are different from chat prompt messages, which can also be triggered automatically...

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By Paulina N

updated 8 months ago

Setup behavioral emails on Gist

Using Gist, you can send behavioral emails to users who belong to a segment. Behavioral emails are emails that are automatically sent by Gist to users who belong to specific segments, or match the...

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By Paulina N

updated 11 days ago

Behavioral email use case - Welcome message

Once you are ready to get started with your first user onboarding campaign, you can begin with a friendly email welcoming your users to your website or product. A welcome message is an excellent...

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By Paulina N

updated 11 days ago

Introduction to Drip Campaigns

Campaigns are a sequence of emails sent out to specific user segments automatically on a pre-defined schedule.Campaigns are used to send marketing information to leads or users repeatedly over long...

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By Jitta Rao

updated about 2 months ago

Setup drip campaigns on Gist

Campaigns are a series emails sent out to a specific segment of users automatically on a schedule rhythm. You can use campaigns to drive your users towards a predetermined goal (product sale, plan...

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By Jitta Rao

updated 11 days ago

Drip Campaigns Use Case - Creating an effective onboarding campaign

Using Gist, you can help users navigate your product and use effective messaging to guide them from their first interaction with you to becoming paying customers. If you want your free users to...

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By Jitta Rao

updated 11 days ago

Convert trial users into paying customers

At the end of the onboarding campaign, when you have communicated about your product to your free trial users, it is time to offer them incentives to upgrade to a paid plan. It is important to get...

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By Jitta Rao

updated 11 days ago

Write your activation email

If your users sign up for your product but then fail to start off their journey as paid users, then you can use the activation email to send a targeted message reminding them of your most important...

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By Jitta Rao

updated 11 days ago

Followup with your users

A few days into a user’s trial period, it would be nice to ask your users if they need any assistance from you. Here’s what you can send them. Just because someone is using your trial actively...

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By Jitta Rao

updated 11 days ago

Space out campaign emails

Using Gist, you can send out drip campaign messages as spaced out as you like. You can decide how long to wait between two consecutive messages within a campaign, so you don’t overwhelm your users...

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By Jitta Rao

updated 11 days ago

Best Practices for Email Marketing

After spending countless hours in drafting poignant email copy and crafting succinct and captivating subject lines, you want to be sure that your emails are actually being opened and clicked...

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By Jitta Rao

updated 2 months ago

Acceptable Usage Policy

To maintain the highest levels of deliverability for our customers, we do not allow certain types of email content as a policy.Emails sent to market or selling goods, without adding any value to...

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By Jitta Rao

updated 7 months ago

How do I resend a broadcast email to non-openers?

A simple and powerful way to increase engagement with your email list is to resend emails to "Non Openers". By re-sending the same email, people who didn't have time to open, or weren't intrigued...

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By Jitta Rao

updated 11 days ago

Track Email Stats Using The Email Dashboard

Gist makes it super easy to track the stats of every email you create and send. Each email has it's own "Dashboard" where you can see all of the important stats and tracking information. Below is...

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By Jitta Rao

updated 11 days ago

How do I duplicate a broadcast email?

There are a number of circumstances where you might want to copy or duplicate an email inside of Gist. Whether you want to send an email with similar content or similar formatting, duplicating an...

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By Jitta Rao

updated 11 days ago

What are the bounce, spam report limits?

To ensure that Gist is seen as reliable and clean email service by ISPs around the internet, we have standards for the accounts that send emails on our platform. These standards help us ensure...

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By Jitta Rao

updated 11 days ago

What should I do if my email sending has been suspended?

Email sending is suspended when Gist's deliverability protection system detects a high bounce rate on your email recipients, or fraudulent account activity is detected. All marketing emails and...

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By Jitta Rao

updated 4 months ago

How To Check Email Settings Before Sending

Question: Can I edit a marketing email after it has already been sent? Once an email has been sent, there isn't a way to update the text content of the email, or the sender information because...

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By Jitta Rao

updated 11 days ago

Meet the New Gist Email Composer

Need Help? If you have any questions, please start a Live Chat. Just "Click" on the Chat Icon in the lower right corner to talk with our support team.

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By Jitta Rao

updated 4 months ago

Manage your Support Emails with Gist

Using Gist to Manage your Support Emails Instead of using a business email account or separate ticketing service to manage support emails from your customers and prospects, you can use Gist! When...

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By Jitta Rao

updated 11 days ago

Create Email Templates for Fast Formatting

There are two ways to create template emails in Gist. The first is to write an email in our editor which has a similar format to other emails you commonly create. These templates can be filed and...

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By Jitta Rao

updated 4 months ago

Drip Campaigns Overview

Drip Campaigns are a series of emails sent out to a specific segment of users automatically on a scheduled rhythm. You can use campaigns to drive your users towards a predetermined goal (product...

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By Jitta Rao

updated 11 days ago

How to Organize Your Emails Using Folders

Gist makes it incredibly easy to keep your emails organized. You can use folders inside of the email marketing dashboard to organize and sort your emails anyway you would like. To use folders...

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By Jitta Rao

updated 11 days ago

Drip Campaign Exit Update

What are we talking about? Drip Campaign Exit settings. Before the most recent update we had following options in drip campaign Exit configuration, 1) Received all emails Exit condition (will...

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By Jitta Rao

updated 11 days ago

Personalize your email content with Liquid Tags and Dynamic Content

Personalizing content for your contacts can increase engagement with your website and email campaigns. You can personalize your emails, chat bots, chat prompts, conversation snippets and forms with...

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By Jitta Rao

updated 11 days ago

[Video] Creating HTML Email Templates in Gist

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By Jitta Rao

updated 3 months ago

Email Sunset Policy

Getting into the primary inbox of your recipients is influenced by past sending engagement. Positive engagement signals like opens, clicks, forwards, and replies from recipients demonstrate to...

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By Jitta Rao

updated 11 days ago

Overview of Tags

Tags are the most common criteria you will use when creating user segments in Gist. They allow you to understand your customers based on their behavior on your site, and as a result, segregate them...

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By Jitta Rao

updated 11 days ago

Using custom fonts in email templates

Because not all email clients allow and render <style> tags, especially web-based clients like Gmail and Yahoo, you can't reliably use fonts that aren't already available in Gist. Our default fonts...

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By Jitta Rao

updated 3 months ago

Send a test marketing email

You can send a test version of your marketing email to yourself or a team member before you send out the actual email to your contacts. In your Gist workspace, navigate to Marketing > Email >...

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By Jitta Rao

updated 3 months ago

Limits on Generic and Role-based Email Addresses

Because role-based and reserved email addresses often represent multiple recipients, they generate many spam complaints. To prevent unnecessary spam complaints, Pardot restricts these email...

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By Jitta Rao

updated 2 months ago

How do I personalize the subject line with the contact's first name?

Personalizing a subject line with a contact's first name or other personal information can increase engagement with your emails. You can insert personalization tags in the subject line of any...

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By Jitta Rao

updated about 2 months ago

What is a bounce and how can I prevent them?

When an email bounces in general, it means it has been rejected by your recipient's email server. Basically, this means your email wasn’t delivered to the recipients’s inbox. There are various...

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By Jitta Rao

updated about 2 months ago

Troubleshooting email delivery issues

We always stress the importance of a strong sending reputation. By keeping an eye on your engagement (opens, clicks etc.) and reputation (spam complaints, spam traps, unknown users, etc.) metrics...

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By Jitta Rao

updated about 2 months ago

Email deliverability tips

Follow this checklist to best optimize your emails for deliverability and avoiding the spam folder. Add your own custom domain and ensure DNS is setup and verified . Utilize a double opt-in ...

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By Jitta Rao

updated about 2 months ago

How do I add an unsubscribe link to my emails?

There are two Liquid tags that will assist you in generating unique unsubscribe links for your messages. {% unsubscribe_link %} and {% unsubscribe_url %} . They work differently and which one...

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By Jitta Rao

updated 6 days ago