Email Marketing

Guide to setting up auto messages and drip email campaigns

  • Introduction to Gist Email Marketing
  • Introduction to One-Off Email Messages
  • Introduction to Ongoing Email Messages
  • Drip Campaigns Overview

    • Design and send emails

  • Gist Visual Email Builder
  • Setup one-off email messages on Gist
  • Setup ongoing email messages on Gist
  • Setup drip campaigns on Gist
  • Setup exit conditions for Drip Campaigns
  • Space out campaign emails
  • Personalize your email content with Liquid Tags and Dynamic Content
  • Schedule emails based on your recipients' time zones
  • Create your own custom email templates
  • Change links after an email has been sent

    • Protect your deliverability

  • Approval Process To Activate Email Sending Privileges
  • Send emails from your own address (for Advanced Users)
  • Set up email subscription types
  • Email Sunset Policy
  • Best Practices for Email Marketing
  • Email deliverability tips
  • Acceptable Usage Policy
  • What should I do if my email sending has been suspended?
  • Troubleshooting email delivery issues
  • What are the bounce, spam report limits?
  • What is a bounce and how can I prevent them?

    • Example emails and best practice tips

  • One-Off Email Messages use case - Notifying newsletter subscribers
  • Ongoing email messages use case - Welcome message
  • Drip Campaigns Use Case - Creating an effective onboarding campaign
  • Convert trial users into paying customers
  • Write your activation email
  • Followup with your users
  • How to reduce spam complaint rates?
  • Measure message effectiveness with goals

    • Common questions

  • Email Marketing FAQ
  • How to Organize Your Emails Using Folders
  • Send a test marketing email
  • How do I personalize the subject line with the contact's first name?
  • How do I add an unsubscribe link to my emails?
  • Which email messages count towards my monthly email send limit?
  • Why is email sending disabled for my account?
  • How do I unsubscribe contacts from receiving emails?
  • Why hasn’t a contact received my email?
  • Using custom fonts in email templates
  • How To Check Email Settings Before Sending
  • How do I duplicate a one-off email message?
  • How do I resend a one-off email message to non-openers?
  • Limits on Generic and Role-based Email Addresses