Example emails and best practice tips

One-Off Email Messages use case - Notifying newsletter subscribers

If you wish to do an email blast to all your subscribers about something very specific - such as newsletter updates, blog feeds, etc., then you can use one-off email messages on Gist.  Let's look at a use case where you'd be using the one-off emai...

Ongoing email messages use case - Welcome message

Once you are ready to get started with your first user onboarding campaign, you can begin with a friendly email welcoming your users to your website or product. A welcome message is an excellent way to make a great first impression on your users b...

Drip Campaigns Use Case - Creating an effective onboarding campaign

Using Gist, you can help users navigate your product and use effective messaging to guide them from their first interaction with you to becoming paying customers. If you want your free users to upgrade and become loyal, paying customers, you will ...

Convert trial users into paying customers

At the end of the onboarding campaign, when you have communicated about your product to your free trial users, it is time to offer them incentives to upgrade to a paid plan. It is important to get your free users to use you most important features...

Followup with your users

A few days into a user’s trial period, it would be nice to ask your users if they need any assistance from you. Here’s what you can send them. Just because someone is using your trial actively doesn’t mean they are definitely going to upgrade. The...

How to reduce spam complaint rates?

When sending emails to contacts, you may receive some spam complaints. If you receive more than a few, these complaints can harm your sender reputation, deliverability rates, or even get you blocked by ISPs. How spam complaints work? When an email...

Measure message effectiveness with goals

Give every message a goal, so you can see how well it performs.