Protect your deliverability

Approval Process To Activate Email Sending Privileges

Learn about the email approval process for both new and existing customers.

Send emails from your own address (for Advanced Users)

Step-by-step guide on configuring DNS records to allow Gist to send emails from your own domain.

Set up email subscription types

Subscription preferences connect your customers to your brand by giving them flexibility in what kind of messaging they want to receive. This increases your engagement by letting your customers choose content that is more tailored to their prefere...

Email Sunset Policy

Optimize your email list health with our detailed guide on the Email Sunset Policy

Best Practices for Email Marketing

After spending countless hours in drafting poignant email copy and crafting succinct and captivating subject lines, you want to be sure that your emails are actually being opened and clicked through by your subscribers. However, according to Send...

Email deliverability tips

Follow this checklist to best optimize your emails for deliverability and avoiding the spam folder. Add your own custom domain and ensure DNS is setup and verified . Utilize a double opt-in subscription model. Check to see if your emails are us...

Acceptable Usage Policy

To maintain the highest levels of deliverability for our customers, we do not allow certain types of email content as a policy. Emails sent to market or sell goods, without adding any value to the subscriber, are not allowed. These emails receive ...

What should I do if my email sending has been suspended?

Email sending is suspended when Gist's deliverability protection system detects a high bounce rate on your email recipients, or fraudulent account activity is detected. All marketing emails and automated emails in workflows are not sent while ma...

Troubleshooting email delivery issues

We always stress the importance of a strong sending reputation. By keeping an eye on your engagement (opens, clicks etc.) and reputation (spam complaints, spam traps, unknown users, etc.) metrics you’ll get a good picture of how your emails are be...

What are the bounce, spam report limits?

To ensure that Gist is seen as reliable and clean email service by ISPs around the internet, we have standards for the accounts that send emails on our platform. These standards help us ensure that our client's are able to send emails that are r...

What is a bounce and how can I prevent them?

When an email bounces in general, it means it has been rejected by your recipient's email server. Basically, this means your email wasn’t delivered to the recipients’s inbox. There are various reasons why your email could have bounced, but by and ...

Troubleshooting why emails land in the spam folder

Explore effective strategies to improve your email deliverability and prevent your emails from landing in the spam folder.