Track conversions and page visits with UTM parameters
To understand how effective your marketing campaigns are, it's important to get a sense of how people are landing on your website. One of the simplest ways to do that is through UTM parameters. When a visitor arrives to your site using a link cont...
How to use custom events to build new events?
Step-by-step guide on using custom events to build new events in Gist. Ideal for triggering drip campaigns and segmenting your user base effectively.